With Auroom to Digitized Automotive Colors
With Auroom, the coatings division of BASF SE, Ludwigshafen, Germany, introduces a digital platform which enables OEM designers to access a database of photo-realistic virtual car colors. BASF’s virtual colors capture all facets of automotive coatings including lightness flop, color flop and sparkling. By mapping these colors on car models, OEM designers can virtually paint every color proposal and gain realistic impressions of colors and effects on a complete car already in an early design phase. AUROOM will be a valuable tool for OEM designers to speed up and perfect the overall color design process as they are no longer solely dependent on physical samples that need to be painted and shipped. The database provides further innovative features like real-time side by side comparison of different color shades of the same color group to make the right color decision easier.
In the startup phase, BASF’s virtual color solution will first be introduced to OEMs in EMEA. In addition to the digital platform, the customers will have the chance to experience the technology at AUROOM’s “analog twin” – a specially designed showroom at the Color Design Studio Europe in Münster, Germany. To demonstrate the colors and effects in the most authentic way possible, BASF also developed special virtual 3-D car shapes. Like BASF’s iconic dome shape, the virtual shapes simulate various forms of a car body. In order to assess compatibility of color with the overall design concept, OEM designers can choose shapes of different vehicle segments in Auroom for color visualization.
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