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02-06-2017

Recyclable Shampoo Bottle

Sustainable Business Model Advancing Circular Economy

The first recyclable shampoo bottle made from beach plastic will come to France this summer (© P&G)

The first recyclable shampoo bottle made from beach plastic will come to France this summer (© P&G)

The Procter & Gamble Company announced that its shampoo brand Head & Shoulders (H&S) will produce the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic. In partnership with recycling experts TerraCycle and Suez, this innovation will come to France this summer as a limited-edition H&S bottle available to consumers in Carrefour, one of the world’s leading retailers.

It will be the world’s largest production run of recyclable bottles made with post-consumer recycled (PCR) beach plastic, and a first major step in establishing a unique supply chain that involves the support of thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches.

"We felt that the leading shampoo brand in sales should lead in sustainability innovation and know that when we do this, it encourages the entire industry to do the same,” said Lisa Jennings, Vice President, Head & Shoulders and Global Hair Care Sustainability Leader, Procter & Gamble. “This partnership represents an important step for TerraCycle. We are proud to be working with one of the world’s largest brands to create a breakthrough product. Creating the world’s first recyclable shampoo bottle with beach plastics is a start of an important journey. With the circular economy gaining more traction, we hope that other global brands will work with green suppliers and use their influence to drive change for the benefit of the environment.” Tom Szaky, CEO, TerraCycle.

Sustainability Goals

According to a recent study there could be more plastics than fish in the ocean (by weight) by 2050 (© P&G)

According to a recent study there could be more plastics than fish in the ocean (by weight) by 2050 (© P&G)

Additionally, P&G announced that in Europe by the end of 2018 more than half a billion bottles per year will include up to 25% post-consumer recycled plastic. This represents more than 90% of all the hair care bottles sold in Europe across P&G’s hair care portfolio of flagship brands like Pantene and Head & Shoulders. The project will require a supply of 2600 tons of recycled plastic every year – the same weight as eight fully loaded Boeing 747 jumbo jets. P&G has been using PCR plastic in packaging for over 25 years, and today’s announcement is an important step in the company’s journey to meet their Corporate 2020 goal of doubling the tonnage of PCR plastic used in packaging.

According to the Ellen MacArthur Foundation (EMF) 95% of the value of plastic packaging material, worth USD 80-120 billion annually, is lost to the economy and on the current track, there could be more plastics than fish in the ocean (by weight) by 2050.

Company profile

TerraCycle Germany GmbH

Oudenarder Straße 15-16
DE 13347 Berlin

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