Colorful Awareness Campaign
Grafe-Design-Center Presents the Colors Trending in 2020
The Grafe Design Center is presenting the trend colors of 2020. To mark the occasion of the 10th anniversary of the international awareness initiative Youth Against Aids, the Grafe Advanced Polymers GmbH, Blankenhain, Germany, has worked closely together with the initiative on the selection of colors and themes.
Youth Against Aids (JGA) is an international initiative of young people working for tomorrow’s society. Founded ten years ago by high school students in Hamburg, Germany, they are passionate about raising awareness among their peers. In school workshops for their fellow pupils, at festivals and events and with large scale public campaigns, they work to foster a diverse and well-informed society, where sexuality is never a reason for marginalization, fear or stigmatization. The patron of the foundation is Dr. Frank-Walter Steinmeier, the German federal president. The idea for the unusual project was born at the board meeting of the JGA at the Spa & GolfResort Weimarer Land, owned by Matthias Grafe.
The calendar for the 2020 trend colors is illustrated with powerfully colored microscopic images of the twelve most common sexually transmitted diseases. These include such well known ones as syphilis, gonorrhea, aids, and hepatitis B, but also diseases that the public is less familiar with, such as ulcus molle, lymphogranuloma venereum and trichomoniasis. On the back of the monthly pages, are detailed descriptions of the diseases and information on how to prevent them. Thus, the calendar serves as both a modern source of information and at the same time an example of successful design.
Grafe Advanced Polymers GmbH
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