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09-23-2014

Wittmann Appoints New Representatives for the Middle East

In August this year, the Wittmann group, Vienna, Austria, signed an agreement with Plasteq Trading LLC, Dubai, United Arab Emirates (UAE), to represent its products in Saudi Arabia, the UAE, Kuwait, Oman and Qatar.

Michael Wittmann, Managing Director of Wittmann Kunststoffgeräte, Velemir Sarcevic and Hisham El Saadi, Managing Partners of Plasteq and Loic Rolin, Regional Sales Manager of Wittmann Battenfeld (from left, figure: Wittmann)

Plasteq has supplied the plastics industry in the Middle East for 10 years, primarily with extrusion machinery and peripheral equipment, and has acquired a good standing in the market during that period. In response to the continuous growth of the plastics industry in that region, Plasteq has now decided to extend its product portfolio by adding injection molding machines and technologies and has chosen Wittmann group as the partner in this area. The possibility of having the complete product portfolio supplied from a single source by Wittmann, from injection molding machines all the way to automation and peripheral equipment, is certainly a great advantage in the market, according to Hisham El Saadi, Managing Partner of Plasteq.

The greatest potential in this region exists in the area of automation, to improve the processes of local manufacturers, and in fields where there is still some pent-up demand, such as medical technology or the automotive industry, both areas in which Wittmann Battenfeld is very well positioned. But Plasteq also expects good selling prospects for the Wittmann product range in well-established industries, such as packaging or building construction.

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Company profile

Wittmann Battenfeld GmbH

Wiener Neustädter Str. 81
AT 2542 KOTTINGBRUNN/N.Ö.
Tel.: +43 2252 404-0
Fax: +43 2252 404-1062

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