VinylPlus: First Year Results Presented
At the close of the European PVC value chain’s annual meeting, on 27 April, the first year results of its new ten year sustainability initiative – VinylPlus – were presented. Despite significant challenges caused by the economic crisis, results indicate that the industry is on track to achieve the VinylPlus sustainability goals for 2020 set last year following the successful completion of its predecessor Vinyl2010.
Under VinylPlus, the industry has set ambitious targets of recycling 800,000 tonnes per year of PVC in Europe by 2020. Thanks to the consolidation of collection and recycling schemes for PVC, 257,084 tonnes were recycled in 2011. This is despite continuing adverse market conditions and the decrease in volumes of PVC waste in construction.
Progress has also been made towards ensuring the sustainable use of additives. By 2011, the consumption of lead stabilisers decreased by 71.4 % in the EU. This trend has been supported by the corresponding growth in the use of calcium as an alternative organic stabiliser.
However, industry leaders warned that meeting VinylPlus’ ambitious objectives will continue to depend on different stakeholders working together to stimulate the market for PVC recycling in Europe.
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