Bookmark 04-14-2009

UTECH Europe 2009: Successful Event

Despite the economic uncertainty, the 10th UTECH Europe event, held in Maastricht, Netherlands, from March 31 to April 2, was rated a success, with attendance far exceeding the expectations of all exhibitors. Most of the more than 140 exhibitors made the same point at the end of the event: visitor levels had been well above their predictions, and the quality of those attending was high. In fact, more than 2,836 industry professionals from 86 different countries attended the show, including the almost 400 registered delegates for the conference running parallel with the exhibition. The total figure mentioned does not include the more than 1,500 passes distributed to exhibitors.

The conference, with more than 60 presentations in a dozen sessions over the three days of the event, also saw smaller overall numbers but most sessions had solid attendances. The opening plenary and market sessions, which filled the morning of the first day, played to more than 140 people, while many of the technical sessions also had more than 100 delegates present, even where two parallel sessions were running at the same time.

As with previous events, the UTECH Europe 2009 meeting provided a great opportunity for all exhibitors to talk to a very focused international audience with excellent knowledge and the management seniority needed to sign deals on the spot.