Treofan: Global Partnership with Shiner and Alliance
The Treofan Group, Raunheim, Germany, a global leader in specialty packaging films, has signed a marketing partnership agreement with Shiner International Inc., Haikou, China, and Alliance Packaging, Hong Kong, which will boost the partners’ geographical reach and product offering, and create significant global growth opportunities.
Under the terms of the agreement, sales and research teams from the partner companies will collaborate. Treofan will have exclusive responsibility for marketing and sales of coated films and tobacco films for Shiner in Europe and the Americas; Shiner will gain access to Treofan’s advanced technologies for tobacco films and packaging for sale in the Chinese market; and Alliance will have the primary responsibility for sales and marketing for all packaging films from Treofan and Shiner in the Asia-Pacific market. The partnership will provide the partners’ customers with a much broader range of high-end global packaging film and related services.
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