Styropor Becomes airpop
Expanded Polystyrene has had many names in Europe: Styropor, Styrofoam, PSE, Piepschuim or Polyfoam - to name just a few. Finally, the EPS industry introduces a common European name for EPS: airpop engineered air.
The name airpop immediately brings to mind what the material is made of – It’s air, 98 % air, to be precise. And just a tiny fraction is made of synthetic material, which expands to 50 times its own volume. The new name has been introduced at this year's Interpack (08 to 14 May in Düsseldorf, Germany).
The airpop-campaign has been initiated by EUMEPS Power Parts, European airpop-converters, their respective National EPS Associations and European EPS raw material producers. The creative concept has been developed by the communication agency Ogilvy & Mather, Frankfurt / Germany. The introduction at the interpack is a joint activity of the German IK Industrievereinigung Kunststoffverpackungen e.V. and EUMEPS Power Parts.
airpop represents an industry of approx. 200 mainly small and medium sized converters for molded parts in Europe. They process about 300.000 tons of raw material into airpop molded parts. Main customers are producers of household applications, electronic technologies companies, the HVAC and the food industry.
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