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03-21-2012

Styrolution: Strategic Priorities to Reinforce Market Position

Styrolution Group GmbH, Frankfurt, Germany, a global styrenics supplier, announced measures at major sites in Germany, South Korea and India to fast-track the implementation of its key strategic priorities. By extending and modernizing production facilities for styrene copolymers in Ludwigshafen, Germany, establishing a new Luran S (ASA) production line in Ulsan, South Korea, and expanding ABS specialties in Vadodara, India, the company wants to drive selective, value-oriented growth in emerging markets and specialties. The company will support its cost leadership and improve the competitive position of its commodity business by optimizing capacity through its polystyrene and styrene monomer plants in Europe.

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