Steer Expands Global Presence
Steer Engineering Pvt Limited, Bengaluru, India, has announced plans to further strengthen and expand its presence in the Americas by entering Brazil and Mexico. The company is the creator of materials platform technology that transforms and functionalizes materials in the field of pharmaceuticals, plastics, food and nutraceuticals, biomaterials and biorefining, using the core application of co-rotating twin screw extrusion.
The company, which already has a very strong presence outside India, has appointed Uniflon in Brazil and JM Lord International LLC in Mexico as its agents to market its co-rotating twin-screw platforms, advanced EPZ technology, as well as specialized components, and to service new customers in the area of plastics and polymers in order to capitalize on the burgeoning opportunities in these markets.
The company will be introducing its Omega 1.71 Do/Di materials platform, with patented fraction-lobe special elements and advanced EPZ Technology, which give compounders the capability and control to work with demanding, difficult-to-manage polymers as well as low-bulk-density and shear-sensitive materials. Other offerings include the Mega Special 1.55 Do/Di platform and the 1.49 Do/Di Alpha series – Steer’s proven performers for standard compounding needs. Steer’s standard replacement elements, trusted by over 5,500 lines across the globe, will also be available in these markets.
The consumption of plastic in different forms has been on the rise, with per capita consumption in developed nations touching almost 24 kg/person rate as compared to an average 8-10 kg/person in developing countries. Steer sees a huge potential to expand its business in the South American market, especially in times when energy costs have been rising. This also presents a strong opportunity for the plastics industry to flourish by providing more lightweight alternatives to metals, thus leading to greater consumption.
According to a report published in 2013, Brazil’s consumption, at 10 kg/person, has been quite low compared to mature regions, such as North America and Europe, with rates of above 40 kg/person. Brazil hosted the 2014 FIFA World Cup which generated huge demand for plastics to improve the infrastructure, transportation facilities and stadiums. With the Olympics slated for 2016, demand for plastic is expected to increase further. Similarly, over the last 2-3 years, Mexico’s energy reforms have provided a significant benefit to the manufacturing sector and opened up trade opportunities for the plastics industry.
Mike Millsaps, COO, Steer America added, “We have built a very strong base and a commendable market share in the American continent for our product offerings and technology in the last few years; Mexico and Brazil are both very critical to us from a future growth perspective and are expected to play a significant role as we chart out our global expansion and strategy to acquire greater business in the American market. We are confident that our products would be a great success in these markets and cater to the growing requirement from the region as the overall consumption continues to grow in this part of the world.”
Steer’s technology can help compounders produce black, white and color masterbatches of a higher quality and consistency while allowing for customization. Customers can also take advantage of the advanced platforms and the patented special elements to develop superior engineering plastics like PP, PET, PVC and PE with a better spread of properties and characteristics.
Steer Engineering PVT Ltd.
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