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04-16-2007

SPI: Interactive Online Market and Meeting Place

The Society of the Plastics Industry, Inc. (SPI) has launched a new Web site for professionals of the plastics industry. The website, www.myPlasticsIndustry.com is the first in the plastics industry to combine the power of Internet search with innovative ‘personalisation’ technology for matching site visitors who have mutual business or professional interests, according to SPI president and CEO William Carteaux. By uploading their professional or business profiles and downloading special desktop software, participants can receive alerts to online developments specifically important to them, and interact with other participants who have relevant profiles.

As one of the chief innovations of the Web site, Carteaux cited its potential for ranking participating companies in the top results of the keyword search results generated by Google, Yahoo, and other search engines.

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