Sidel Strengthens Leadership Team in Russia & CIS States
Sidel has appointed Artem Krukow as new regional commercial director for Russia and the CIS states. Reporting to Pavel Shevchuk, Sidel’s Europe and Central Asia (ECA) Zone Vice President, Artem Krukov was previously Regional Commercial Manager for Russia and Belarus and is now charged with supporting beverage producers across the broader region.
Based in Moscow, Krukov joined Sidel in 2006 and has held a number of key account management and commercial positions in Central Asia and Russia, including oversight of the Coca-Cola Hellenic Europe account. Prior to this appointment Krukov was also acting interim managing director at Sidel Vostok.
Russia's population in 2014 was 144 million and it will rise by just 1.5 million over the remainder of this decade. According to Euromonitor statistics bottled water is the largest category in the Russian soft drinks industry with 4.9 billion litres consumed in 2014 – an increase of 4% in 2014, with an anticipated compound annual growth rate (CAGR) of 3.7 percent predicted for the period 2014-2017.
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