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11-05-2009

Sidel: Receives Pentawards Bronze Medal

The 500-ml PET bottle was awarded the Pentawards bronze medal (photo: Brau Beviale)

The 500-ml PET bottle was awarded the Pentawards bronze medal (photo: Brau Beviale)

The Packaging Design department of Sidel was awarded a Pentawards bronze medal for its 500-ml PET beer bottle in the category "Other Markets".

The jury members, who are all world-class design and marketing experts, had to judge 754 packages from 39 countries, mainly from France, Japan, the USA and the UK, as presented by leading design agencies in five categories: Beverages, Food, Body, Other Markets and Luxury.

When specially designing this bottle for the 2008 Brau Beviale show in Nuremberg (Germany), Sidel’s Packaging Design department was looking “to break with the traditional codes for beer bottles and to astonish the consumer.” Once filled and capped, the bottle is placed on a secondary cap, which acts as a stand. The unique shape and the ergonomics of the bottle are meant to intrigue and attract young consumers who like innovative products. To drink what’s inside, the consumer has to turn the bottle upside down and rest it on its stand: the bottle is transformed into a glass.

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