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04-24-2013

Sidel: New Regional Headquarters in Dubai and Frankfurt

Sidel Group, Switzerland, will open two new offices to ensure global experience backed by local sales and service support through proximity to customers.

A modern new facility will operate as Sidel’s Dubai HQ in the United Arab Emirates, serving its customers in the Greater Middle East and Africa, while a dedicated new regional headquarter in Frankfurt, Germany, will serve customers in Europe and Central Asia. Both offices will be fully operational by September 2013.

The moves have been bought about by the reorganization of the way Sidel serves its customers in different markets. The creation of a Greater Middle East and Africa zone recognizes the fact that customers in these markets are facing similar challenges, as is also the case with those operating in Europe and Central Asia.

The new Dubai facility will provide staff with an ultramodern working environment, bringing servicing, training, order processing, regional co-ordination and administrative functions all under one roof.

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