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06-14-2013

Sidel: Enhancement in African and Middle East Markets

Sidel Group, Hünenberg, Switzerland, has demonstrated a commitment to continue developing its support for customers in Africa with the announcement it is renewing an agreement with long term partner Sidel Beverage Africa (SBA). The development is part of the Sidel strategy of providing global experience backed by local sales and service support through proximity to customers.

Sidel has worked closely with SBA since 1999 when SBA started representing the company and this year sees Sidel and SBA signing another partnership contract. This collaboration provides further improvements in access to local resources for Sidel customers in East Africa, Ethiopia, West and Central Africa. Claude Bosson is the CEO of SBA and has been working on the African continent since 1985, gaining extensive experience of the bottling industry and the specific requirements of the African market. Having established SBA in 1995, he has grown the company to the point where it now has 70 employees, with offices in Nigeria, Kenya, the Ivory Coast and Congo, along with subsidiary operations in the RDC (République démocratique du Congo), Cameroon and Angola.

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