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02-12-2014

Plastics Color Corp. Identifies Latest Color Trends

The colors of the year according to PCC's First Annual Color Report (figure: PCC)

The colors of the year according to PCC's First Annual Color Report (figure: PCC)

Oceanana (indigo like) and Copperico (copper like) have emerged as the leading color choices for the design of plastic products for the consumer and industrial markets, according to Plastics Color Corp.’s First Annual Color Report released at the 2014 Medical Design and Manufacturing (MD&M) West exhibition, Feb. 11-13 in Anaheim, CA/USA.

PCC, a supplier of color concentrates and additive masterbatches for the plastics industry, has issued the annual color report to give customers a competitive edge in identifying current color trends and ultimately facilitate the product development cycle. “Our goal with the Color Report is to help designers in the initial concept stage so they can develop the right product in the right color and get it to the shelf faster,” said Tim Workman, PCC vice president of business development.

Colors were chosen from market research and data presented at PCC’s Color Marketing Group Summit in 2013. The market research data includes trending analysis, company sales information, and industry data from a broad range of markets in which PCC serves. The ongoing color evaluation - now formalized in an annual report – identified a palette of 12 high-profile colors which was pared down to two.

The color information will give customers an advantage over the competition by identifying the best color options that will impact the market and spur increased demand for new products in the industrial and consumer space, said Workman. Color selection is an important and often times lengthy process for manufacturers and PCC seeks to simplify the process and arm customers with the most up-to-date market information.

Oceanana's color is is both calming and grounding, according to the report. It is plant-derived and offers a connection with the natural world. It will make a resurgence in housewares, clothing, and textiles.

Copperico on the other hand stands for the old and the new and the two worlds that connect together, says the report. It offers a sense of home with its warm color and use in many everyday items.

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