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10-25-2013

Payne and Contego Healthcare rebranded as Essentra Packaging

Payne and Contego Healthcare have been rebranded as Essentra Packaging. The creation of Essentra Packaging brings together the expertise and capabilities of the two companies to deliver a global range of solutions covering the four key functions of effective packaging: opening, closing, informing and protecting.

figure: Essentra

figure: Essentra

The rebrand also provides a further focus for the company’s high-profile Packaging Resolved positioning, which was launched at the start of the year on the back of a major consumer research programme into attitudes to packaging.

Today’s adoption of the Essentra Packaging name follows the change earlier this year of parent company Filtrona, which became Essentra in June. The company want to reflect with the name Essentra what each of the company’s businesses supplies; namely, millions of small but essential components which often play a critical enabling role in the products of their customers. As Essentra Packaging the company will aim to be the premier provider of creative and secure packaging solutions to its customers and end-markets of choice.

The new branding took over a year of planning, research and testing, and has involved a weekend changeover, including replacing signage as well as thousands of branded items of workwear and office items for over 1500 workers at 21 global locations including 10 in the UK.

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