Negative Prize “Plagiarius“ 2019 Awarded
Plagiarisms Award Sheds Public Light on Shameless Counterfeits
Plagiarisms and counterfeits are unimaginative, morally reprehensible and lead to stagnation. Often produced cheaply and under inhuman working conditions, they sometimes cause damage to innovative manufacturers that threaten their very existence. They also pose safety risks for buyers that should not be underestimated. With lucrative profits in mind, the counterfeiters are willing to accept all of this. The explosive spread of product and brand piracy is encouraged by globalization, digital communication, the internet and gullible (online) bargain hunters.
Award for More Fairness and Respect
The negative prize "Plagiarius", created by the designer Prof. Rido Busse, was awarded for the 43rd time on February 08, 2019 at the Frankfurt consumer goods fair "Ambiente". Since 1977, Aktion Plagiarius e.V. has been awarding the dreaded ‘anti-prize’ to manufacturers and distributors of particularly bold plagiarisms and counterfeits. The aim is to raise public awareness of the clumsy and unscrupulous business practices of product and brand pirates and to sensitize industry, politics and consumers to the problem.
At the same time, the association emphasizes the importance and effectiveness of industrial property rights. It also increases consumers' appreciation of creative accomplishments by showing them that the development of a product from the initial idea to marketability costs a lot of time, money, know-how and innovative energy. Thus, the “Plagiarius”-trophy – a black gnome with a golden nose – is a symbol of the exorbitant earnings product pirates collect at the cost of creative people and industry. This gnome was created to express the German aphorism "to earn oneself a golden nose" which means, “to earn a fortune”.
Law versus Morality
The “Plagiarius” award remains silent about on whether a plagiarism is legal or otherwise. Aktion Plagiarius does not, nor wants to, pass judgement. However, the campaign may draw attention to injustice.
Before the annually changing jury selects the winners, the alleged plagiarizers are informed of their nomination and given the opportunity to comment. In addition to case-related information, these reactions are also included in the evaluation if they are made. The jury definitely does not want to denounce legally competing products that differ sufficiently in design and technology. The intention is rather to focus on crude 1:1 imitations that deliberately resemble the original product in a confusing way and that do not show any creative or constructive contribution of their own.
Fortunately, numerous imitators have already sought an agreement with the original manufacturer out of fear of public disgrace and bad publicity and, for example, have taken remaining stocks of the plagiarism off the market, signed cease-and-desist declarations or revealed suppliers.
Plagiarism is Not a Trivial Offence
Plagiarisms and counterfeits do not happen "by mistake". The imitators act deliberately, both, for lack of own ideas, as well as from greed for profit. Without inhibition, they copy products that are successfully established on the market. The manifestations range from design plagiarisms to technology theft to brand forgeries.
The counterfeit goods are offered for sale in all price and quality gradations: From cheap and dangerous counterfeits to high-quality plagiarisms that are hardly cheaper or even more expensive than the original product. The consequences for the original manufacturers: loss of sales, loss of jobs, unjustified liability risks as well as lack of earnings for future product developments and thus, progress.
Especially in times of social media and influencer marketing, unjustified damage to a brand's reputation is usually even more serious for a brand name producer than financial damage.
Disappointed customers turn away from the brand faster than ever in view of the multitude of alternative providers and influence friends and followers across the globe with their experiences, opinions and recommendations.
High Security Risks often Remain Invisible
Original and plagiarism are only deceptively similar at first glance. The same appearance does not necessarily mean the same quality, performance and above all safety. Consumers should not indulge in this illusion with blue eyes. They should not participate out of ignorance, lack of awareness of injustice or a lack of appreciation for the original product and certainly not on the hunt for the supposedly best bargain or status symbol. Markets are regulated by supply and demand. Therefore, it is the responsibility of every consumer to consciously decide against junk with labels of criminals - and for his / her own safety.
Especially when shopping on the Internet, consumers should take a close look and not click on "buy" quickly and uncritically. They should check carefully, the general seriousness of the provider as well as imprint, payment conditions (attention with "only on advance payment"), revocation possibilities, etc.
Customs Confirms Increase in Counterfeit Goods with Potential Dangers
According to the EU Commission, in 2017 alone, the European customs authorities confiscated more than 31 million infringing products with a total value of over EUR 580 million at the EU's external borders - and that is only the tip of the iceberg. The fact that the proportion of counterfeit, potentially dangerous goods is increasing is alarming. Customs and Interpol have already taken the following products out of circulation in recent years: Contaminated perfumes and cosmetics, technical products with defective electronics, adulterated foodstuffs, faulty or contaminated children's toys, medicines that are wrongly dosed or not dosed at all and much more.
China: Counterfeiting Nation, Workbench of the West
Customs statistics clearly show that China remains by far the main country of origin of counterfeit goods. Against this background, at every meeting with Chinese government representatives, politicians from all industrial nations address the problems of Western companies with regard to product piracy and unfair barriers to market access.
At the same time, however, China has been pursuing its ambitious ten-year plan "Made in China 2025" for years with vigor and billions in investment: The country wants to catch up with the technologically leading industrial nations. They want to move away from being the extended workbench of the West to become a serious competitor on the world markets. China's strategy also includes the targeted acquisition of Western companies that occupy key advanced technologies. Western governments and companies are slowly realizing the danger that this development poses for their own competitiveness on the global markets and are beginning to take countermeasures.
A Global Problem with Many Profiteers
Customs statistics only consider goods that should be imported from third countries into the respective territory (e.g. EU or U.S.A.), they do not cover infringements within this region. The fact is however, unfair imitations are often also produced, distributed or even commissioned in industrialized countries. This is often done by competitors with poor ideas or former production or distribution partners.
Competitors very specifically check the existence of industrial property rights. If none are registered, aspirations and scruples are thrown overboard and external design and technology solutions are issued as one’s own achievement. This is proven by the experience of both, Aktion Plagiarius and VDMA, the German Engineering Association. In the current VDMA product piracy report, China was clearly the No. 1 country of origin for counterfeit products. Nevertheless, Germany once again followed in second place with 19% and Italy in third place with 18%.
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