Michelman Broadens Global Business Structure
On the heels of a successful 2011 organizational restructuring, Michelman, Inc., Cincinnati, OH/USA, a global developer of water-based functional coatings, surface modifiers and polymers continues making changes to better serve its diverse customer base and drive global growth initiatives. The company has formed a new Engineered Wood Business Unit and has made personnel changes to better align its resources with customer needs.
The Engineered Wood Business Unit was formed to focus on the specialized needs of this market. It will be led by Steve Ruehrwein, who previously headed up Michelman’s Chemical Specialties BU. Ruehrwein’s new title is Business Unit Manager, Engineered Wood.
Peter Roggeman has been named as the new Business Unit Manager, Chemical Specialties. Roggeman will assume global responsibilities for Michelman’s Chemical Specialties business unit, the company’s largest and most diverse BU.
Michelman’s Flexible Packaging BU has seen growth, with particular success in the digital printing press market segment, where the company provides primers and overprint varnishes. Steve King, Sales Process Manager at Michelman will shift focus to expanding the digital printing market and is now responsible for improving global logistics, channel management, customer interface, implementing e-commerce capabilities and directing resource realignment.
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