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11-06-2007

K 2007: Optimistic Expectations Were Topped

The roughly 242,000 trade visitors attending K 2007 in Düsseldorf, Germany, from 23 to 31 October, came from over 100 countries. The results of the visitor survey confirmed the impressions among exhibitors that visitors’ international reach had once again increased: Fifty-seven percent, that is almost 138,000 trade visitors, made the trip from abroad – equivalent to 22,000 more than in 2004. They came to the Rhine from more than 100 countries and all five continents, even from places as far-flung as Ethiopia, Botswana, Kazakhstan and Yemen. About 55 percent of the international experts arrived from Europe and 45 percent from overseas.

As anticipated, the number of visitors from Asia climbed yet again. Some 30,000 specialists from the Asian continent flocked to Düsseldorf. Three years ago, some 23,000 Asians attended. Among the Asian nations, India once again provided the largest contingent of about 10,000. A rise in the number of visitors from Thailand and Japan was also recorded. The percentage of Taiwanese and Chinese attendees remained constant at one and 0.7 percent of international visitors respectively.

A distinct surge in the number of professionals from North, South and Central America was also noted. The USA and Canada were the home countries of some 8,300 trade visitors, up 1,400 from K 2004. Around 11,000 experts flew in from Latin America (2004: 8,000), above all from Brazil and Mexico.

The largest contingent of visitors from among Germany’s neighbors was made up by almost 10,000 Dutch experts, followed by the Belgians. More professionals gathered in Düsseldorf from Italy, the UK, Switzerland and Turkey than three years ago. A clear step-up in interest and willingness to place orders was noted among Central and Eastern Europeans. More attendees than in 2004, notably from Poland, the Czech Republic, Russia and Hungary, made use of the multifaceted information offerings available at K and placed firm orders.

Plant and machine building with its almost 1,900 exhibitors was not only the dominant exhibition category at K 2007 but was also the focus of the greatest visitor interest.

Visitors gave top marks to the scope of offerings presented by the exhibiting companies – 96 percent were satisfied or highly satisfied.

The next K in Düsseldorf will be from 27 October to 3 November 2010.

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