Image of Plastics at Rock Bottom
Communication Campaign Aims to Convey Facts on Packaging
At the end of the year, PlasticsEurope Deutschland e.V. traditionally conducts a survey on the image of plastics as a material and the image of the plastics industry. The results were presented to the trade media by Dr. Rüdiger Baunemann (Fig. 2), Director General of the association (Fig. 3).
It found that the estimation of plastics has dramatically worsened in recent years compared to last year, when the values were still similarly positive to two years ago. In key target groups, it has fallen to values worse than at the beginning of the survey 25 years ago (Fig. 4).
Plastics Industry Falls Below the Industry Average
In comparison to other industries (Fig. 5), too, the plastics industry is now worse than a year ago: Compared to the chemical industry, which only had to cope with a decline of 12% to 61%, the plastics industry clearly lost ground: While, last year, the plastics industry showed 70% positive assessments, only slightly below the average of all the industries surveyed (71%), within one year it had fallen 21 percentage points, and thereby fared somewhat worse than the automotive industry (from 66 to 46%).
It is no consolation that the banks (from 69 to 43%) and the oil industry were even worse affected, so that the average of the industries surveyed sank by 17% to 54% - the plastics industry fell to a below average value of 49%.
Problem Application Packaging
It is hardly surprising that, among plastics applications, the packaging sector has now taken on a uniquely ignoble position in the popular imagination: While medicine, for example, showed slightly positive development, significantly more people than in the previous survey appear to want to give up packaging and regard it as harmful (Fig. 6).
Start of Communication Campaign on Packaging
At the trade press meeting, Mara Hancker of the German Association of Plastics Packaging and Films also announced a communication campaign comprising several modules and intended to draw more attention to the relevant facts. It is based on the plastics packaging newsroom started in October. In particular, social media activities will be employed to provide more coverage in the Internet. (kk)
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