iF product design award 2014 for Ferromatik Milacron
The F-Series and Elektron injection molding machines by Ferromatik Milacron GmbH, Malterdingen, Germany, will be recognized this year with an iF product design award.
The design of the F-Series and Elektron injection molding machines won out in the industry/skilled trades category in a field of 3,249 entries. The criteria for selecting the winner included innovation, environmental impact, functionality, and brand-value.
In collaboration with defortec, a leading industrial design house in Germany, Ferromatik developed the distinctive visual concept for its new machines three years ago. Striking red fins on the clamping and injection units communicate dynamics and performance. A bold horizontal grey band underscores the engineering expertise of Ferromatik. “The new design creates strong brand recognition for our products and has contributed to the renewal of our image and a new phase of growth for the company,” said Thorsten Thümen, director of research and development.
The iF design awards are issued annually by iF International Forum Design GmbH, Hannover, Germany. In January 2014, 49 international design experts assessed 4,615 products, communication designs and packaging entered by participants from 55 countries. The award winners will be honored on 28 February at BMW World in Munich.
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