Huntsman: New Website
Huntsman Advanced Materials, Basel, Switzerland, has launched its new website with panoramic images, videos detailing composites processes, company news and a structure that enables rapid navigation to industries, technologies, brands and products.
At the heart of the website user experience is the Product Finder which delivers detailed specifications on all product formulations relevant to a customer enquiry and works via a logical question and answer sequence.
Site visitors are asked to identify in which part of the world their business is based, and to specify by industry, technology, chemistry and product group their particular interest.
Product Finder then provides detailed information including a full data sheet download option per product, including a comprehensive summary of performance characteristics, operating parameters and physical properties.
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