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04-14-2014

Hispack 2015 with New Focus

Hispack is giving a new twist to its trade fair model and is forming an alliance with leading companies from different packaging consumer sectors in order to identify the needs and major trends that are defining the development of new packaging and Point of Sales Advertising (POSA). At its next edition – which will be held from April 21st to 24th in the Gran Via Exhibition Centre, Barcelona, Spain – Hispack will match its exhibits with the real requirements of demand, having a particular effect on processes, sustainability, new materials, smart packaging, personalisation and intra-logistics, among other areas.

In this way, the show, in which 1,500 companies are expected to participate, will cover the life cycle of packaging, presenting innovative applications for all industrial, mass consumer, retail and distribution sectors. The organizers estimate that 35,000 trade visitors from the food, pharmacy, chemical, cosmetic and perfumery sectors, among other specialities, will attend.

The show has formed a work group of "Guest companies" that is formed by the packaging heads of leading Spanish firms such as Vichy Catalán, Miguel Torres, Nestlé, Gallina Blanca, Danone, Henkel, Isdin and Puig, thus giving a voice to Hispack's visitors to share technical information and debate problems.

Hispack 2015 will also increase efforts and resources to attract foreign buyers, focusing on Europe, the Mediterranean Area and Latin America. In order to boost synergies in internationalism and increase its power of attraction, Hispack will coincide in dates and venue with Barcelona Tecnologías de la Alimentación (Barcelona Food and Beverage Technologies), Bta. For the third consecutive time, Fira de Barcelona's Gran Via Exhibition Centre will host one of the biggest packaging and food and beverage technology fairs in Europe, exhibiting the different phases of food products, from ingredient to manufacturing process, packing and packaging and its arrival at points of sale.

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