Hanser Publishers Launch Chinese Website
The Hanser Fachverlag (Hanser Specialist Publishing Division) has launched its Chinese homepage, thereby intensifying its participation in one of the world’s major markets. As a global market leader in English books on plastics technology, this step is consistent with Hanser’s objective of an online presence in the important Chinese plastics market.
Apart from presenting books and the magazine “Kunststoffe international” (Plastics international), the website also offers additional content such as news, information on translation licenses, catalog downloads and a link to “weibo”, the largest Chinese Short Messages Service. Chinese companies and other interested parties now have the opportunity of searching the Hanser Fachverlag for products and services online.
The company Inspirees, as a strong partner of the publisher, is also on board. This Chinese-Dutch company has been engaged in the Chinese market since 2004 and has since 2012 been distributing not only books but also other media such as databases and e-books. For the second time since 2013, Hanser will again this year be participating with a booth (in cooperation with Inspirees) at China’s most important plastics trade fair, the “Chinaplas”. The trade fair will take place at the end of April, in Shanghai.
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