Greiner Expands to South Africa
Greiner Foam International (GFI) GmbH, Kremsmünster, Austria, is forming a joint venture in the Republic of South Africa together with a local foam manufacturer. The new business enterprise emerged from the former Unimattress Company, established in 1997, and now operates under the name Unifoam (PTY) Ltd. Among the other goals, these joint venture partners plan on tapping into additional segments – such as the automotive market – and expanding into neighboring countries.
In 2011, Unimattress sold around 6,000t of foam, and with a market share of 20%, ranks third among the competition. The corporate headquarters is located 70km north of Durban, near South Africa’s east coast.
The expansion of GFI into South Africa represents the Greiner Group’s first step on the African continent, and another milestone in the corporation’s strategy of internationalization.
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