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10-27-2020

First Edition of the Engel live e-xperience

Virtual Show with Several Thousand Participants

True passion, real innovation, virtual experience – this was the message which Engel put out for the first edition of the Engel live e-xperience in mid-October 2020. Several thousand customers, partners and interested parties from 90 countries took part in the virtual trade fair and online conference. The keynotes, expert talks, one-on-one meetings and machine exhibits in the virtual showroom were very well attended throughout all four live days.

"The large number of participants and the very positive feedback from our customers more than fulfilled our expectations", says Ute Panzer, Vice President Marketing and Communications at Engel, drawing an extremely positive conclusion after the first live e-xperience. "We have made a quantum leap in the field of virtual exchange with customers and partners."

The first live e-xperience by Engel was a huge success. Dr. Christoph Steger (r.), accompanied by moderator Mari Lang, opened the accompanying online conference on the first day of the fair, for which ENGEL had set up two streaming studios 
© Engel

The first live e-xperience by Engel was a huge success. Dr. Christoph Steger (r.), accompanied by moderator Mari Lang, opened the accompanying online conference on the first day of the fair, for which ENGEL had set up two streaming studios
© Engel

Focus on Personal Contacts

"Even though no classic trade fairs are taking place, and restrictions apply to personal meetings, we still want to exchange ideas with our customers, partners and interested parties and present our solutions and innovations. After all, Covid-19 does not mean that we are slowing down our development activities", says Dr. Christoph Steger, CSO of the Engel Group.

Against this background, the injection moulding machine manufacturer developed a completely new virtual and interactive trade fair concept. Seven machine exhibits, an online specialist congress and one-on-one meetings with familiar local contacts and other experts ensured that the Engel live e-xperience was on a par with a physical trade fair.

"We succeeded in making personal contacts the focus of attention, even in virtual format," says Panzer. Many customers booked appointments in advance and were guided through the virtual showroom during the meetings. Engel provided insights into the new machine solutions and process technologies via video streams.

Both the concept and the content impressed the participants. There was also very positive feedback on the functionality of the platform and the excellent transmission quality. Engel had set up two streaming studios at its headquarters in Schwertberg.

Participants from 90 Countries

"The reach is astounding. The participants came from 90 different countries," says Ute Panzer, highlighting one of the main advantages of the virtual format. People who were unable to attend the event live still have the opportunity to visit the machine showroom, independently of their time zone, and to view all keynotes and expert talks via the media library. This is another benefit compared with a physical exhibition.

"Despite the very good experience, we view it as extremely important to see, and look forward to seeing, our customers, partners and interested parties in person again soon," says Christoph Steger. "The virtual trade fair will not replace physical events in the future, but it will complement them in a very good way. We are establishing the live e-xperience as a complementary, permanent sales channel. It opens up the opportunity to present Engel's solutions in a way that was previously only possible at trade fairs or at one of our locations, independently of distances, time zones and restrictions".

additional links

Engel live e-xperience – showroom and media library: www.engelexperience.live

Additional information
  • 10-08-2020

    Engel Sees Crisis as Opportunity for Digital Solutions

    Sales Decline Intensified by Corona

    Due to Covid-19 and the decline in the automotive sector, Engel is recording a significant drop in sales, but sees the crisis as an opportunity for digital solutions along the entire product life cycle.   more

  • 09-18-2020

    Engel One of the Most Sustainable Companies

    Machine Manufacturer is Included to the 50 Climate Leaders

    The TBD Media Group and Bloomberg have analyzed and evaluated various industrial companies and defined the 50 most sustainable and climate-aware companies worldwide. The group of 50 Climate Leaders also includes Engel.   more

  • Published on 09-08-2020

    Maximum Precision for Lowest Shot Weights

    Engel Presents New LSR Micro-Injection Unit

    The new LSR micro-injection unit sees Engel extend the range of applications for its injection molding machines to include even lower shot weights.   more

    ENGEL AUSTRIA GmbH

  • 09-05-2020

    Engel live e-xperience 2020

    Virtual and Interactive Trade Fair Concept

    Engel presents product and technology innovations with a completely new virtual and interactive trade fair concept in a year that will not let the Fakuma show happen.   more

  • Published on 04-20-2020

    High Stability and Precision

    Engel Presents the Next Generation e-cap

    Even faster, even more stable, even more efficient: Engel presents the next generation of the all-electric e-cap injection molding machine series for beverage caps.   more

    ENGEL AUSTRIA GmbH

  • 03-03-2020

    Austrian Company Opens Japanese Subsidiary

    Engel Strengthens its Market Presence in Asia

    The Managing Director of Engel Japan KK is Yuji Takeda, who brings experience with Engel injection molding machines and technologies to his new position.   more

  • Using Breathing Signals for Process Optimization
    Kunststoffe international 2020/01, PAGE 26 - 31

    Using Breathing Signals for Process Optimization

    Comparative Methods for Determining Mold Breathing

    Mold breathing provides useful information about the processes that occur in the mold and the cavity. ‧Mold-maker Schneider Form and...   more

  • 01-16-2020

    New Representation in Chile

    Engel Cooperates with Noblecorp

    The location in Chile is managed by Jean Paul Cohn. Sara Barbón is responsible for Engel customers.   more

  • 01-07-2020

    Paul Caprio Joins the Leadership Team

    New President at Engel North America

    Caprio is managing the sales and service subsidiary of the Austria-based injection molding machine builder together with CEO Mark Sankovitch.   more

Company profile

ENGEL AUSTRIA GmbH

Ludwig-Engel-Straße 1
AT 4311 SCHWERTBERG
Tel.: +43 50 620-0
Fax: +43 50 6203009

Internet:www.engelglobal.com
E-mail: sales <AT> engel.at



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