EPDA Promotes Membership
The European Plastics Distributors Association (EPDA), which represents members from more than 20 countries throughout Europe, has launched an international promotional campaign to highlight the benefits of joining.The Association represents companies involved in a cross section of distribution activities encompassing plastic sheet, blocks, rods, profiles, tubes, pipe, valves, fittings and numerous related activities.
The membership programme which was previously handled by a US affiliate programme is now managed by SAS Event Management. As part of the changes a programme of membership activities is being developed, the highlight of which will be a three day conference in Barcelona over 11th to 13th June 2015. The event, which will include keynote international speakers, networking and socialising activities is already proving a hit with members and has created a flurry of booking activities.
One of the key targets for membership is the next generation of young leaders and these are being targeted through an integrated PR and marketing campaign, following the appointment of specialist business-to-business agency Allott & Associates Ltd. The campaign, which started in January 2015, incorporates a quarterly e-newsletter, ongoing social media and regular trade journal editorial – all with the objective of engaging with existing and potential members.
As part of the activities EPDA is keen to also highlight the technical know-how and publications available from the publishing and resource library that was established to support members. In addition, the EPDA has formed an alliance agreement with the IAPD (International Association of Plastics Distribution) which provides members with access to IAPD resources – including educational and training support as well as helpful documents - at a preferential pay-as-you-go rate.
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