Engel with Above-Average Gains in Asia
Engel Austria GmbH, Schwertberg, Austria, has increased its annual revenues for the third time in a row. The group of companies closed fiscal 2016/2017 at the end of March with sales of EUR 1.36 billion, 8.6% up on the previous year. It started the new business year 2017/2018 with a workforce of 5900.
“The markets in Asia have played a big role in the success of the Engel Group,” say the directors of the Austrian injection molding machine manufacturer at the start of the Chinaplas 2017 trade fair, where the company traditionally announces its annual results. “Asia grew faster than average in the last fiscal year, primarily due to China. On top of this, we are benefiting from the strong momentum in Southeast Asia,” says Chief Sales Officer Dr. Chris-toph Steger in Guangzhou. At the same time, growth in Europe continues unchecked and demand in North America increases further. The directors of the Group expect further growth in the new business year, albeit at a somewhat lower level than in the recent past.
Main Growth Driver: Customized Solutions
Engel delivers both individual injection molding machines as well as integrated turnkey solutions worldwide, the latter accounting more and more for incoming orders around the globe. “Customized solutions are currently our main driving force for growth,” says Steger. “Here, too, Asia, and China in particular, grow at above-average rates.” Apart from injection molding machines, robots and other automation solutions, the system solutions tailor-made to meet the requirements of the respective applications include process technologies, peripheral systems, molds as well as software solutions for digitalization and networking. The company unlocks the potentials for efficiency and quality particularly well by adapting all components in the manufacturing cell to each other exactly right from the start, thereby strengthening the com-petitiveness of its customers.
Increased Industry Expertise in America and Asia
The development of customized injection molding solutions necessitates not only especially deep technological know-how, but also an understanding of the particular industry, which Engel ensures with its business unit structure. At its headquarters in Austria, the company maintains separate teams dedicated wholly to the requirements of the automotive, technical molding, teletronics, packaging and medical industries respectively.
More than two years ago, Engel also started to entrench industry-specific know-how locally at its customers’. In a first step, unit managers were appointed in North America for the five business units, and at present the company is introducing a business unit structure in Asia. “We will then also have industry know-how available to us for Asia at our site in Shanghai, thereby enabling us to grow our market position in the five business units further,” says Gero Willmeroth, Sales and Service President at Engel Machinery Shanghai. “This is an important step in our efforts to strengthen our technological expertise here in Asia.” “The global trends in manufacturing and increasing process integration or Industry 4.0 mean that we work ever-more intensively with our customers over the complete lifecycle of the machines and manufacturing cells,” Christoph Steger underlines.
Remote maintenance and condition-based predictive maintenance are just two of the possibilities leading to closer cooperation in after-sales. At Chinaplas, the injection molding machine manufacturer presents both its established as well as new innovative smart ser-vice solutions. “Industry 4.0 is rapidly gaining importance here in China,” says Willmeroth. “The major international players have been tackling this issue for a long time and have first successes to show. Many other companies still find it difficult to deal with digitalization and networking. This is where we see our role to support our customers with their very special problems to enable them to make full use of the fourth industrial revolution and to accompany them on their road to becoming smart factories.” Engel has fully developed products that have proven themselves time and again around the world for all three parts of the smart factory – smart machine, smart production and smart service – thereby enabling it to fall back on vast experience in this field.
Table of content
- 1: Engel with Above-Average Gains in Asia
- 2: Organizational Structure
Engel Austria GmbH
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