Engel Looks back on 30 Years in Asia
Together with its customers and partners, Engel Austria GmbH, Schwertberg, Austria, will be celebrating 30 years in Asia during Chinaplas 2016. Until today Engel remains the only company producing machines in multiple factories in the region.
As the first European injection molding machine manufacturer, Engel founded its own subsidiary in Hong Kong in 1986, and after that development advanced at a rapid pace. In order to meet the growing demand, additional sales offices, service centres and ultimately further subsidiaries were established in Singapore, Korea, Shanghai, India and Thailand, as well as numerous representatives. Until today, Engel continues to expand its presence and production capacities in Asia. In 2001, the production plant for injection molding machines with low and medium clamping forces was opened in Pyungtaek-City, South Korea. Since 2007, large-size machines are being produced in Shanghai. Both plants produce for the local markets.
"With its very large markets and often very dynamic development, Asia is a major pillar in Engel's worldwide success, thus also contributing to the growth of our Austrian locations," emphasizes Dr. Christoph Steger, Chief Sales Officer at Engel. "Our early efforts in Asia secured access to the major electronics companies that have grown internationally from their base in Asia. Back then and still today, these companies place great value in having partners and suppliers that are located close to their headquarters and production facilities."
Local production guarantees short delivery times for Engel's customers and ensures that the injection molding machines, robots and system solutions can be flexibly adapted to the specific requirements of the Asian markets. The company achieves 85 % of its turnover in Asia with its local production. The field of teletronics is still one of the strongest sources of revenue. In the meantime, an even greater share of the revenue stems from the automotive industry and its suppliers. Further important target areas are the packaging and medical industries, which are both profiting from the strong population growth and increasing prosperity.
Engel started in Asia with four staff members, today there are more than 500 in China alone, and Korea has more than 180. There are only few Europeans among them. With altogether three production plants, the Engel Group in Asia also has a great need for qualified professionals. In order to secure them for the long term, Engel Machinery Shanghai started its own training programme two years ago. An apprentice workshop of its own has been built at the large-size machine manufacturing plant in China that is modeled after the award-winning apprentice workshop at the company headquarters in Schwertberg, Austria. In contrast to most other trainees in China, the apprentices there gain a thorough practical foundation on the job from the first year on.
Engel Austria GmbH
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