Engel Founds Subsidiary in China
The Engel Group is diversifying their product portfolio in China. The newly founded 100%-owned subsidiary Wintec will start producing injection molding machines this summer. In Changzhou, located in the industrial region Jiangsu, a new production plant for injection molding machines has been established with China as the core target market, but injection molding customers in southeast Asia, Korea, Taiwan, and India will be addressed as well.
Peter Auinger, who has transferred within the Engel Group from Mexico to China, is assuming Wintec's management. Engel's machine series have proven their worth in Asia handling sophisticated tasks. The demand for integrated and automated system solutions is constantly increasing. Wintec, however, is positioning itself in the large commodity applications segment. "The requirements of Asian commodity manufacturers for energy efficiency, precision as well as supplier services have increased sharply over the past years. Local suppliers, however, do not sufficiently meet these requirements", stresses Peter Auinger. "With Wintec we are in an excellent position to achieve this".
The difference in Wintec's and Engel's injection molding machines lies in the reduced modularity and the smaller range of options. Therefore, Wintec is able to offer in Asia high-quality injection molding machines for commodity applications at a competitive price and with short delivery times. "There is hardly any overlap with the series of Engel", emphasizes Peter Auinger. "Until now, commodity manufacturers in Asia have mainly used injection molding machines from Taiwanese, Korean, and Chinese suppliers. With Wintec we are developing new target markets". To this end, Wintec is establishing a completely independent sales and service structure in China.
Engel Austria GmbH
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