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05-21-2012

DSM: Winning Design in in Arnitel Eco

The e-nnovation contest is an example of the way DSM, Sittard, The Neatherlands, conducts a dialogue with external experts throughout the chain. DSM uses social media to open up communication on open innovation. The winning design, an exercise suit with multi-functional resistance patches, was submitted by Geoff McCue from the US, whose main inspiration came directly from Arnitel Eco, a bio-based thermoplastic copolyester that is flexible while being strong and able to withstand all kinds of conditions including heat and UV. He said: "My design was triggered by the elasticity of Arnitel Eco, as well as its ability to be shaped into different forms and colors, making it possible to give every resistance level a different color." The professional jury’s main verdict was that McCue had submitted a solution that was elegant in its simplicity. The competition’s winner will receive a VIP trip to the Olympic Games in London this summer.

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