DSM: New Brand
Royal DSM N.V., the global Life Sciences and Materials Sciences company today introduces a new company brand: Bright Science. Brighter Living. The new brand is symbolic of the transition to the ‘new’ DSM, from a chemical company into a Life Sciences and Materials Sciences company active in health, nutrition and materials.
The new brand is a reflection of the overall positioning of the company. It stands for the DSM strategy, DSM culture and the way DSM wants its employees to work together. Furthermore, it represents the company’s sustainability value (working with a triple bottom line of People, Planet and Profit thereby creating value for all stakeholders).
Feike Sijbesma, CEO/Chairman of the DSM Managing Board, said: “With the portfolio restructuring completed, with our new strategy that focuses on growth, with the culture change on the road, and with our One DSM philosophy, this is the time to mark the new DSM, internally and externally.”
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