Door Trim in Avant-Garde Day/Night Design
Leonhard Kurz Wins Design Award
Leonhard Kurz Stiftung & Co. KG, Fürth, Germany, was selected as a winner at the Automotive Brand Contest 2018. The company won in the Future, Mobility and Parts category. The jury of this international design competition for automobile brands was delighted by a door trim with interactive backlighting effects. The prize was awarded for the overall concept of the door trim including surface design, light effects, and touch functions.
Cloudy Feathers is the name of the award-winning day/night design that was developed by Kurz designers. The design team was inspired by industry-specific and general trend surveys. “We are observing an ever-growing trend towards the symbiosis of design and function with an increasing focus on looking towards nature,” explains Alisa Schäfer, a designer at Kurz.
In the day design, the door trim with Cloudy Feathers look exhibits a design inspired by nature. The monochrome surface with organically curved, matt and glossy elements is reminiscent of the plumage of a bird. When the backlighting is activated by touch, the design takes on a technical appearance. The feathers turn into colored luminous diamonds with a graduated transparency effect, and the diamond pattern following the part contours. With a swipe of the finger over the surface, the color of the ambient light shining through changes. The diamonds receive a completely different color, and the entire design takes on a surprising new look.
Touch Technology from PolyIC
The surface design with touch functionality was implemented by means of sensor technology from Kurz subsidiary PolyIC. Its PolyTC capacitive touch sensors offer not only a high level of functionality but also excellent transmission, thereby allowing a clear, true-color translucency over the entire touch surface. They provide the technical prerequisites for implementing a functional day/night design like Cloudy Feathers. PolyTC sensors are also mechanically rugged and flexible. This enables them to be integrated not only into flat, but also into three-dimensional plastic components such as the award-winning automotive door trim.
Leonhard Kurz Stiftung & Co. KG
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