Demand for Plastic Films still Growing
Complex Market Structure
The market research institute Ceresana has analyzed the European market for plastic films. Included in this market are plastic bags and sacks but also packaging films, shrink and stretch films, agricultural films as well as other films such as construction films.According to the study, this market is likely to grow to about 14 million tonnes until 2024.
“Manufacturers do not need to worry about demand”, says Oliver Kutsch, managing director of Ceresana, despite the ban on imports of European plastic waste impeded by China at the beginning of 2018. But Europeans urgently need to find another solution. The EU commission, for example, is considering a “plastics tax”. An EU directive against lightweight plastic carrier bags has already contributed to a reduction of consumption in many countries. Until 2030, all packaging in the EU ought to be reusable and made of recyclable materials.
Many EU countries in particular try to contain the demand for light-weight carrier bags. The implementation of the respective regulations, however, varies considerably from country to country. In contrast, demand for secondary and transport packaging such as shrink and stretch films depends on the macroeconomic development and the consumer climate of the respective country. In some countries, the efforts to intensify agriculture propel the use of agricultural films. The demand for construction films corresponds to the order situation of the respective construction industry.
Wafer-Thin High-Tech Products
Packaging should be light, visually appealing, and microwavable; they ought to present the content well, help to increase the durability, and contain the intensity of flavor over a long period of time. Accordingly, the pressure on film producers to meet the continuously rising requirements regarding optics, handling and barrier properties, as well as conservation of resources and sustainability is high. Requirements increase also for agricultural and other films. In defining the individual products, all kinds, from wafer-thin films to thick, rigid boards, can be found. The new study by Ceresana focuses on flexible films.
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