Cytec Coating Resins: New Identity as Allnex
The divestiture of the Coating Resins business of Cytec Industries to funds affiliated with Advent International was first announced in October 2012 and completed on April 3, 2013. The adoption of the new name – Allnex – is the first step towards establishing the company’s new identity.
The search for a name began with an employee contest in November 2012 that generated more than 300 possibilities. Those names gave inspiration to a global diversity group, which brainstormed further and incorporated advice from a leading branding agency.
The company’s new logo was designed to reflect Allnex’s product portfolio, sustainable innovations, growth aspirations, and commitment to continuous improvement. Specifically, the multiple colors and sizes of the droplets represent Allnex’s technologies, products and talented employees. In addition, the green droplet stands for sustainability.
A global company with USD 1.5 billion in sales, Allnex is a supplier of resins for architectural, industrial, OEM and special purpose coatings.
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