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01-26-2018

Coca-Cola Announces Ambitious Sustainable Packaging Goal

"World without Waste"

In an announcement made on January 19, 2018 Coca-Cola Company stated its plan to collect and recycle the equivalent of every bottle or can it sells globally by 2030. Another goal is to reduce the amount of plastic in its bottles.

According to the statement, the company and its global network of bottling partners will tackle the ambitious goal, which is part of a holistic plan called “World Without Waste,” through a renewed focus on the entire packaging lifecycle – from how bottles and cans are designed and made, to how they’re recycled and repurposed.

James Quincey, president and CEO, The Coca-Cola Company, said the company will continue to focus on developing 100-percent recyclable packaging and reducing the amount of plastic in its bottles. In 2009, Coca-Cola introduced fully recyclable PlantBottle packaging made from up to 30 % plant-based materials. To help improve recycling rates, Coke will apply its global marketing muscle to help educate the public on what, how and where to recycle. The company also will continue to team with local communities, NGOs, industry peers and consumers to help make recycling easier and more accessible for everyone by improving local recycling systems and driving policy change that supports a truly circular economy.

Workers separate PET plastics for recycling at the PetStar facility outside of Mexico City. PetStar, funded by Coca-Cola Mexico and seven regional bottling partners, is the world’s largest food-grade bottle-to-bottle PET plastic recycling plant (© Coca-Cola)

Workers separate PET plastics for recycling at the PetStar facility outside of Mexico City. PetStar, funded by Coca-Cola Mexico and seven regional bottling partners, is the world’s largest food-grade bottle-to-bottle PET plastic recycling plant (© Coca-Cola)

In 2002, Coca-Cola bottlers in Mexico joined the country’s plastics industry, and leaders from other industries, to create Ecology and Corporate Commitment (ECOCE), a nonprofit organization dedicated to encouraging a culture of recycling, and funded the creation of two food-grade PET plastic recycling facilities. These investments are paying off. In 2016, Mexico recycled 57 % of the PET plastic it produced (up from 9 percent in 2002), making it the leading country globally for PET recycling.

Coke’s 100 % collection and recycling goal will primarily focus on bottles, cans, and caps made from glass, PET plastic, or aluminum – which represent approximately 85 percent of its packaging – but also includes packages produced by other companies. To help tackle existing packaging waste, Coca-Cola will continue to work with existing partners such as The Ocean Conservancy/Trash Free Seas Alliance, World Wildlife Fund (WWF) and the Ellen MacArthur Foundation (New Plastics Economy initiative) to support a debris-free environment.

Additional information
  • 01-25-2018

    Amcor's Packaging to Be Recyclable or Reusable by 2025

    Commitment to Sustainability

    The company also commits to significantly increasing its use of recycled materials and driving consistently more recycling of packaging around the world.   more

  • 01-17-2018

    EU Mobilizes against Plastic Waste

    Commission Presents European Plastics Strategy

    Europeans produce around 25 million tons of plastic waste each year. For the first time the European Commission has worded a strategy on how to deal with plastics in the future.   more

  • 01-13-2018

    McDonald's to Eliminate Foam Packaging

    Environmental Impact a Top Priority to the Company

    The fast food giant plans to eliminate foam packaging from its global system by the end of 2018.   more

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