Coca-Cola Announces Ambitious Sustainable Packaging Goal
"World without Waste"
In an announcement made on January 19, 2018 Coca-Cola Company stated its plan to collect and recycle the equivalent of every bottle or can it sells globally by 2030. Another goal is to reduce the amount of plastic in its bottles.
According to the statement, the company and its global network of bottling partners will tackle the ambitious goal, which is part of a holistic plan called “World Without Waste,” through a renewed focus on the entire packaging lifecycle – from how bottles and cans are designed and made, to how they’re recycled and repurposed.
James Quincey, president and CEO, The Coca-Cola Company, said the company will continue to focus on developing 100-percent recyclable packaging and reducing the amount of plastic in its bottles. In 2009, Coca-Cola introduced fully recyclable PlantBottle packaging made from up to 30 % plant-based materials. To help improve recycling rates, Coke will apply its global marketing muscle to help educate the public on what, how and where to recycle. The company also will continue to team with local communities, NGOs, industry peers and consumers to help make recycling easier and more accessible for everyone by improving local recycling systems and driving policy change that supports a truly circular economy.
In 2002, Coca-Cola bottlers in Mexico joined the country’s plastics industry, and leaders from other industries, to create Ecology and Corporate Commitment (ECOCE), a nonprofit organization dedicated to encouraging a culture of recycling, and funded the creation of two food-grade PET plastic recycling facilities. These investments are paying off. In 2016, Mexico recycled 57 % of the PET plastic it produced (up from 9 percent in 2002), making it the leading country globally for PET recycling.
Coke’s 100 % collection and recycling goal will primarily focus on bottles, cans, and caps made from glass, PET plastic, or aluminum – which represent approximately 85 percent of its packaging – but also includes packages produced by other companies. To help tackle existing packaging waste, Coca-Cola will continue to work with existing partners such as The Ocean Conservancy/Trash Free Seas Alliance, World Wildlife Fund (WWF) and the Ellen MacArthur Foundation (New Plastics Economy initiative) to support a debris-free environment.
Would you like to subscribe to our Newsletters on plastics technology and profit from the latest information?
Looking for a new challenge? Check out our jobs market!
Patents encourage innovation: Stay on the ball with the latest innovations in the plastics industry in our patents section.