back to top
My wish lists
Save your wish list
If you want to add more content to your wish list, simply log in. If you do not have a user account, please register for the Hanser Customer Center.

» Do you already have a user account? Please log in here.
» Don't have a user account yet? Please register here.
Your wish lists
If you want to use your wish list during your next visit, simply log in. If you do not have a user account, please register for the Hanser Customer Center.
» Do you already have a user account? Please log in here.
» Don't have a user account yet? Please register here.

« Back

Your advantages at a glance

  • One login for all Hanser portals
  • Individual home page for faster access to preferred content
  • Exclusive access to selected content
  • Personal wish lists on all portals
  • Central management of your personal information and newsletter subscriptions

Register now
Deutsch
Bookmark Bookmarked
01-20-2015

Clariant Presents Color Forecasting Guide 2016

Clariant International Ltd., Muttenz, Switzerland, celebrates the 10th anniversary of its color forecasting guide for the plastics industry with the release of ColorForward 2016. ColorForward aims to help plastic product designers and marketing professionals make more informed color choices.

ColorForward 2016 with the topics Liquid Minds, Oh, my go(l)d!, Love, and Work It Girl (figure: Clariant)

ColorForward 2016 with the topics Liquid Minds, Oh, my go(l)d!, Love, and Work It Girl (figure: Clariant)

Each edition presents four global societal trends that can be expected to influence consumers' behavior. The international team of Clariant specialists then selects different colors or color combinations that evoke an emotional response related to each trend. Annually surveying global trends and week-long creative workshops are important elements in the broader selection process which involves collaboration between plastics and color specialists, industry and consumer-science experts and designers and product marketers from all end markets, all around the world.

ColorForward 2016 features the following trend themes:

  • Liquid Minds -- We have reached a breaking point where new thinking is needed. Stop looking to the past for inspiration. Nostalgia is over. Bureaucratic over analysis does nothing but stifle fresh thinking. Now is the time to drain away your preconceived notions and limitations, and to train your intuition, is the time to unlearn and take risks, to walk away from linearity and start again from basic elements.
  • Oh, my go(l)d! -- This is an exhibitionist era, where, to some, fame matters as much as money. Super-rich millennials, jaded by possessions, are moving from owning to experiencing a luxury. While they may have a very avant-garde taste, they certainly create their own style. Outlandish gaudy baubles and outrageous behavior is in…all this for the unique pleasure of being admired.
  • Love -- Technology and human existence have become one. Contemporary technology complements and amplifies our senses, enabling us to feel what cannot be spoken or observed. Immersed in the cloud, wireless connected sensors can track our personal health and the wellbeing of others. Reliability on this type of technology has elevated it to the status of an invisible caring family member, whose comforting presence we’re aware of even though we can’t see them.
  • Work It Girl -- The term feminist continues its evolution. We see the rise of a new generation of women — one who doesn’t prescribe to the known forms of feminism. She is more chillaxed, and is comfortable with her own natural self; hence has nothing to prove to the world. In short, the modern day version of feminism refuses labels.

Matthias Brommer, Global Head of Marketing, Clariant Business Unit Masterbatches, comments: “The fact that ColorForward has been around for 10 years, and continues to attract more and more interest over time, reaffirms our belief that we have created something useful for the marketing and designer community. Therefore, we are very happy to be celebrating the 10th anniversary on March 11th in Frankfurt/Main.”

Company profile

Clariant International Ltd.

Rothausstraße 61
CH 4132 MUTTENZ 1
Tel.: +41 61 4697747
Fax: +41 61 4697587

Newsletter

Would you like to subscribe to our Newsletters on plastics technology and profit from the latest information?

Subscribe here

Subscribe here

Job Advertisements

Looking for a new challenge? Check out our jobs market!

Job Advertisements

Patents Stimulate Innovation

Patents encourage innovation: Stay on the ball with the latest innovations in the plastics industry in our patents section.

Patents