Bookmark 08-07-2012

Ceresana: Updated Report

Picture: Ceresana: Updated Report

Ceresana Research, Konstanz, Germany, expects a dynamic growth of worldwide revenues generated with this plastic to amount to more than USD 145 billion in 2019. Especially the economic development in emerging markets will continue to boost demand for polypropylen (PP). The average annual growth rate of 4.4% in the last eight years is likely to be surpassed in the future.

Asian-Pacific countries already account for more than half of worldwide PP consumption. Thus, this region is the most important sales market, followed by Western Europe and North America. Yet distribution of demand for PP in the various regions of the world is likely to change notably. The analysts from Ceresana expect countries in Asia-Pacific to increase their shares in the global PP market – mainly at the expense of saturated markets in industrialized countries. Many emerging and developing countries benefit from an increasing demand in all application areas – above all in the transportation and automotives industry. Demand for light weight, fuel-efficient vehicles is increasing all over the globe. Therefore, the automobile industry substitutes a rising number of parts made from metal or rubber for weight-saving plastics.