Braskem Strengthens Partnership with Tetra Pak
Created in 2010 to offer a sustainable solution for polymer applications, Braskem’s green polyethylene marketed under the "I’m green" brand and made from sugarcane is gaining more and more space in the Brazilian and international markets. Now, Braskem is strengthening its partnership with Tetra Pak and expands the use of Green Plastic to all carton packaging in Brazil.
Since 2011, Tetra Pak, the global leader in food processing and packaging solutions, has used the biobased polymer in its screw caps. The initiative has led Tetra Pak to become the world’s first supplier of carton packaging for liquid food to use the "I’m green" green plastic. In 2013, both companies announced an expansion in the supply agreement for the renewable resin to include its use in the protective layers of all carton packaging made in Brazil. The substitution, which will be made this year, means that some 13 billion packaging units will be manufactured with up to 82% of the materials used derived from renewable resources. The company will supply the new packaging to all 150 Tetra Pak clients in Brazil.
"I’m green" polyethylene has the same characteristics as traditional polyethylene, such as being inert, resistant and recyclable, with the added advantage of being made from renewable materials, which helps reduce the level of greenhouse gases by absorbing CO2 from the air during the sugarcane’s growth phase.
The transformation, which is considered a milestone in the food and beverage packaging industry, is also valued for raising environmental awareness among consumers. “Working jointly with Tetra Pak, we meet the needs of both the packaging industry and consumers, who are ever more connected and aware of these issues,” said Alexandre Elias, director of Renewable Chemicals at Braskem.
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