Borealis/Borouge: New Mobility Business Unit Organization
Borealis AG, Vienna, Austria, founded a new Mobility business unit organization which will, together with Borouge, its joint venture in the Middle East and Asia, provide global supply capability to support worldwide automotive Tier One and OEM customers in the global automotive industry.
The Borealis Mobility business unit is structured into specific automotive OEM teams with cross-functional managers and marketing managers dedicated to a specific OEM or OEM group. For Tier One suppliers serving multiple OEMs across a variety of countries beyond Europe and North and South America, a designated sales and technical contact will co-ordinate all Borealis’ activities with Borouge to ensure the best service for its OEM customers. Such an approach will encourage a closer working relationship and foster greater understanding between Borealis and Borouge and their shared customers with global reach.
Borouge’s Mobility business unit itself is actively focused on enhancing its customer service and compounding facilities in the rapidly expanding markets of Asia and is gearing up its Mobility organization to meet the demands of its customers locally.
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