Borealis Celebrates 20th Anniversary
Borealis AG, Vienna, Austria, a provider of innovative solutions in the fields of polyolefins, base chemicals and fertilizers, announces a series of rebranding efforts timed to coincide with the twentieth anniversary of the company in March 2014.
Borealis has changed considerably over the years, developing from its early Nordic roots as a plastic manufacturer to a global provider of chemical solutions with worldwide operations. Now supported by a solid foundation consisting of Polyolefins, Base Chemicals and Fertilizers, and its joint venture Borouge, the brand Borealis is being relaunched to reflect this significant transformation. Borealis rebranding efforts include an entirely new look and feel in corporate design, the introduction of the new Borealis tagline, "Keep Discovering", and a wholly redesigned corporate website. The rebranding activities aim to depict on both experiential and visual levels the underlying strategic transformation of Borealis.
"Borealis has come a long way since its beginnings, but learning from past accomplishments in order to ensure a brighter future is something we have always done. The 1994 merger of Statoil and Neste that created Borealis was the biggest industrial merger ever in Nordic Europe. Many talented people – some with decades of experience in the industry – embarked on a new journey together, now as Borealis," explains Mark Garrett, Borealis Chief Executive. "Twenty years later, the journey continues, and Borealis has changed considerably over the past several years in particular. Whilst 2013 was a year of transformation, 2014 is a year of integration, consolidation and celebration. A twentieth anniversary is the ideal opportunity to communicate this transformation to our partners and the industry. Our new slogan 'Keep Discovering' encapsulates perfectly what we as a company already do well: pushing ourselves to new boundaries in order to create more value for Borealis partners and customers."
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