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11-06-2012

BASF to Inaugurate Innovation Campus Asia Pacific and Greater China headquarters

BASF SE, Ludwigshafen, inaugurated its first Innovation Campus Asia Pacific and its new Greater China headquarters. The 55 Mio. EUR expansion of BASF’s site in Pudong, Shanghai marks the company’s most important innovation investment in the region to date. Ultimately employing more than 2,500 employees, the site will be one of BASF’s largest outside of Germany.

At the first phase of the new Innovation Campus Asia Pacific, around 450 researchers and developers in technical teams from 17 regional business units will come together, forming a powerful innovation hub for BASF in Asia Pacific. The Innovation Campus will also help intensify development of local scientific and technical talent and to foster collaboration with universities and scientific institutes in Asia Pacific. At the site, researchers will focus on advanced materials and sustainable solutions. Examples include biobased polymers for home and personal care applications, tailor-made binders for waterproofing in a variety of local climate and weather conditions, thermally conductive plastics for energy-efficient lighting, and advanced polyurethane formulation for shoe components. Additionally, a strong analytics and material physics team will support the R&D activities.

China is BASF’s third-largest market worldwide. The new Greater China head office will include administration, functional units, and sales and marketing.

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