BASF: Smart Growth in Asia Pacific
BASF SE, Ludwigshafen, Germany, is implementing its global “We create chemistry” strategy in Asia Pacific with a set of ambitious targets and a focus on sustainability. To achieve sales of EUR 25 billion to customers in the region by 2020, BASF’s Asia Pacific strategy “grow smartly” outlines investments of EUR 10 billion, around 9,000 new jobs, and annual savings of EUR1 billion. Around 25% of the company’s global R&D will be conducted in Asia Pacific by 2020, to develop innovative solutions that address the region’s challenges of resource efficiency, food and nutrition, and quality of life.
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