BASF: Reposition of the Global Pigment Business
BASF SE, Ludwigshafen, Germany, is repositioning its global pigments business. Following the Ciba acquisition, the chemical company now has the broadest product portfolio worldwide as well as a unique range of technologies and production know-how when it comes to pigments. After an in-depth analysis of the combined operations, the company will eliminate specific products and adapt production capacities to market developments. As a consequence, approximately 500 of the current 2,900 jobs in the global pigment production will be redundant. The measures, which mainly concern azo pigments and phthalocyanines, will begin this year and are expected to be completed by 2013. BASF currently operates 22 production sites for pigments worldwide.
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