BASF: Product Innovations Pay Off
BASF expects to generate annual sales of over EUR 4 billion as of 2010 from new or improved products and applications that have been on the market for a maximum of five years. Up to 20 % of that sum will be in additional sales, i.e. revenues not generated simply by replacing existing products.
BASF’s research and development expenditures in 2006 will amount to almost EUR 1.3 billion, which is 20 % more than in the comparative figure for 2005. A further increase in expenditures to EUR 1.4 billion is planned for 2007. As part ot the research and development expenditures, a total of approx. EUR 850 million has been earmarked for research activities in the five growth clusters (energy management, raw material change, nanotechnology, plant biotechnology, white biotechnology) for the period from 2006 to 2008. BASF expects annual sales of EUR 2-4 billion from innovations arising from these growth clusters as of 2015.
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