BASF: New Brand "Polyurethane Solutions"
With the launch of the new "Polyurethane Solutions" brand and associated harmonization of branding across European affiliates, BASF wants to showcase the benefits of the global Verbund for PU customers. Customers all over the world experience first hand the company’s customized consulting and development services in polyurethane systems and specialties whenever they do business with BASF’s polyurethanes specialists in more than 35 system houses worldwide.
The new branding intensifies BASF’s market presence in polyurethanes and harmonizes branding for the BASF affiliate Elastogran GmbH, Lemförde, Germany, in Europe by using the BASF corporate brand for all Elastogran sites. BASF will continue to use the Elastogran name to market polyurethane services in Europe in the PU Solutions Elastogran brand.
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