BASF Coatings: First Coatings Industry Design Studio in Europe
BASF Coatings AG, Münster, Germany, is opening the first Design Studio in Europe for the coatings industry very close to its headquarters and production plant. Over a total area of about 300 square meters of the converted former "Villa Kaven”, including a presentation space of about 180 square meters, the BASF Coatings designers are provided with ideal working conditions. In representative showrooms, existing customers and other interested parties from the worldwide automotive industry are given information on the current color trends in the automotive industry and are provided with solutions for the coating of their particular vehicle models. The heart of the lower floor is the large presentation area, where the current trends are showcased. The library, which is fully stocked with specialist books and magazines, is not only a place where users can look up information but also provides an inviting space for breaks or meetings. The light cabin is another highly important feature for the presentations. Until recently, the BASF Coatings design team, which every year develops about 20 new colors for the automotive industry and publishes highly regarded annual trend forecasts, had been working in a design studio in the middle of the production plant.
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