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12-08-2014

BASF Celebrates 150 Years with Interactive Program

BASF turns 150 in 2015. The company announced its anniversary program in an international press conference held last week in Ludwigshafen, Germany. In addition to celebrations and a historical retrospective, BASF has prepared a global co-creation program with partners on the topics of energy, food and urban living. As part of this program, called Creator Space, BASF is taking a new approach in accordance with its “We create chemistry” strategy.

“We want to initiate something new with our anniversary and try out new ways of working together over the next year – both within BASF and with people outside the company. We see the Creator Space program as a great opportunity to bring BASF closer to our target groups,” said Dr. Kurt Bock, Chairman of BASF’s Board of Executive Directors.

BASF’s official anniversary event with invited guests will take place on April 23, 2015, in Ludwigshafen. A special highlight will be the premiere of the anniversary musical composition, “Sounds for 150,” for which employees worldwide recorded more than 1,200 typical BASF sounds. The composer is Michael Nyman. BASF sites around the world are celebrating the 150th anniversary, each in a different way, according to their respective size and culture.

Creator Space Program and Science Symposia

The Creator Space program unlocks numerous opportunities to think about challenges related to the focus topics energy, food and urban living and to work towards solutions, both virtually and in person. “We are convinced that when we add the expertise from chemistry and other industries to these ideas, we will be closer to finding answers for the challenges of today and tomorrow. For society, these are solutions. For BASF, these are business opportunities. The better we understand market needs, the better our innovations will be – regardless of whether we’re talking about products, entire systems or new business models,” said Bock.

The website Creator Space online went live in September 2014. More than 2,000 participants are currently exchanging ideas in real-time on the three anniversary topics: urban living, energy, and food. The ideas and solutions from Creator Space online will be fed into other anniversary activities such as the Creator Space tour. The 2015 tour will stop for one week each in six cities: in January in Mumbai, and then in Shanghai, New York, São Paulo, Barcelona and Ludwigshafen. It provides space for workshops, conferences, idea competitions and cultural events. Each stop concentrates on one challenge that is particularly important for that city or country.

As part of the Creator Space program, BASF is also planning three high-level science symposia – in Ludwigshafen, Chicago and Shanghai. Renowned scientists from various disciplines will meet at each event. Among them are Nobel prize winners including the physicist and energy politician Steven Chu, the chemist Jean-Marie Lehn, and Frances Arnold, the pioneer of evolution in a test tube. In total, discussions with more than 1,500 guests from science, politics and industry will take place.

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Company profile

BASF SE

Carl-Bosch-Str. 38
DE 67056 Ludwigshafen
Tel.: 0621 60-0
Fax: 0621 60-42525

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