Basell: Alastian Expands its Online Portfolio
Basells Alastian polyolefin business channel has undertaken a major extension of its portfolio to include most of the high-volume standard PE and PP grades produced by Basell. “We offer over 60 grades now, including homopolymer and copolymer PP resins and PE resins of all kinds from PE-LD to PE-HD”, said Ruediger Klein, Alastians Sales Director. The new portfolio also includes high-quality resins from Basells Moplen, Hostalen and Lupolen ranges.
“Customers will notice better availability and faster delivery across the whole grade slate”, added Ruediger. “Further optimization of our packaging and logistics will improve the supply of products to Alastian customers, as well as the efficiency with which we are able to serve them.”
Alastian, launched by Basell in April 2004,is an internet based no-frills business for polyethylene and polypropylene resins. Customers order their products on-line. Alastian has built up a customer base of over 3000 polyolefin converters in Europe, ranging from small-to-medium users up to large manufacturers. In 2006 the e-business channel extended its operations outside Europe to the USA, Turkey, Russia and Poland.
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